Increase Sales with the Bearcats!
The Cincinnati Demographic Market Area (DMA) consists of nearly 1,700,000 people, in the Cincinnati DMA over 700,000 people are Bearcats fans, over 650,000 people watch the Bearcatss on TV and over 130,000 people attend Bearcats sporting events.*
ISP Sports has partnered with the University of Cincinnati since 1998 as the multi-media rights holder for Bearcats athletics to help the University deliver these fans to sponsors. ISP Sports mission is to help develop relationships with companies and organizations in Cincinnati that will help grow our clients businesses and allow the University of Cincinnati to continue its excellence in athletics.
ISP Sports works closely with each of our clients to help develop a sponsorship package which best fits the individual client's needs. If you are looking for help in branding your company or product, driving traffic to retail locations or looking to make a connection with Bearcats fans and your customers, ISP Sports will help you make it a reality.
* Scarborough Research
SIGNAGE
Fifth Third Arena
Nippert Stadium
Nippert Stadium is the home to Bearcats football and the sixth oldest playing site in NCAA Division I football. Nippert Stadium has seen many projects add to the atmosphere which makes it one of the most unique and enjoyable 35,000 seat stadiums in the country. New, state-of-the art video boards were installed in Nippert Stadium before the start of the 2005 season and play a key role in helping sponsors deliver their message to Bearcats fans at all football games.
ISP Sports offers many unique and highly visible signage options in Fifth Third Arena to help you deliver your message. Fifth Third Arena holds 13,176 Bearcats fans and hosts roughly 16 televised basketball games each season.
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PROMOTIONS
At each Bearcats sporting event UC and ISP work with a variety of sponsors to create unique opportunities for advertisers to reach Bearcats fans through interactive promotions. Whether you choose to activate your sponsorship with on-court promotions or on the concourse of our venues with promotional opportunities ISP Sports will help make it a success.
ISP Sports also works with our sponsors to help them create retail promotions which drive traffic to their locations. ISP will help you tailor your sponsorship of UC athletics so that it has a specific appeal to all Bearcats fans!



